BASIC thinking is a media partner (+ ticket raffle)

On April 3, 2020, the Blog4Business will take place in Dortmund for the third time. BASIC thinking supports the first conference camp for corporate bloggers as an official media partner. Among our readers, we are giving away two free tickets for the event. We have compiled all relevant information for you.

Due to the current situation, Blog4Business does not take place as planned, but Digital!

The Blog4Business is a mixture of lectures by renowned speakers and a program that you as a participant can perform yourself – conference meets Barcamp.

Bloggers from companies, agencies and organisations as well as self-employed people who want to use a blog for their communication or optimize their existing company presence in the future are addressed. The topic of social media is just as important on blog4Business, because a blog without social networks works only half as well.

The aim of the conference is to generate knowledge for everyday life, which you as a participant can implement directly.

All information about Blog4Business 2020 in Dortmund

The conference camp will take place on 3 April 2020 at the Chamber of Commerce Dortmund. The special feature: The program as well as the topics and sessions can be determined by the participants themselves.

Keynote speakers at Blog4Business 2020 are the social media expert and lecturer Rouven Kasten, community specialist Nora Breuker and gamification expert Roman Rackwitz.

Blogging and social media are much more than just reach and traffic. It’s about looking outside the box, gaining new insights and ideas, getting inspiration and connecting.

For more information, please visit the Website of the event.

Interview with the organizer Daniela Sprung

What exactly does Blog4Business look like? What awaits me and why can’t you miss this event? We talked about this with the initiator and communication consultant Daniela Sprung.

BASIC thinking: Who is behind the Blog4Business conference?

Daniela Sprung is a blogger (“bloggerabc”), a communication consultant and supports companies and the self-employed in the topic of corporate blogs. Daniela also teaches at various educational institutions.

Daniela Sprung: Corporate blogs have always been my passion. At events, I noticed that this issue is almost unaddressed. Blogs are an important area in content marketing, corporate communication and PR.

What makes Blog4Business so special?

The mix of conference and barcamp. Here we combine the advantages of these two event formats. On the one hand, leading experts bring valuable content closer to our participants, on the other hand, they design their own program like at a barcamp.

What awaits visitors?

Profitable exchange of experience, insights into professional corporate communication and, of course, networks on an equal footing. For a whole day, our participants have time to exchange ideas and impart their knowledge. This year we have a great program with the keynote speakers Rouven Kasten, Nora Breuker and Roman Rackwitz.

In 2015, Rouven is responsible for digital communication at the social-ecological GLS Bank. He is also a lecturer and speaker for social media topics and organizes BarCamps for the cultural sector.

Nora Breuker is a partner in the Los Angeles start-up From Fat to Finish Line and specializes in community building.

And in the end, Roman Rackwitz talks about gamification and explains how corporate bloggers can use it specifically for their blog. Roman founded the first full-service gamification agency in the German-speaking world in 2009 and is one of the top 10 gamification experts.

He lectures at the Munich Business School and at the Institute for Communication & Leadership in Lucerne, on the topic of gamification for HR & Marketing. His lecture will open many eyes.

Why not miss Blog4Business?

Blog4Business is primarily aimed at companies, organizations and agencies that want to invest in a corporate blog for their own communication now or in the future. At the same time, we also appeal to self-employed people, freelancers and professional bloggers who want to use their blog in a targeted manner.

And another reason is crucial: Blog4Business is a meeting place for unusual people who know how important a blog is in communicating to the outside world. Marketing, public relations, recruitment and customer acquisition: A blog can be used in many ways. And exactly how this works, our participants have been experiencing for three years.

Daniela, thank you very much for the conversation!

Draw: Two free tickets to the Blog4Business to win

Is your interest in this special event aroused? You can rejoice, because as a media partner raffle BASIC thinking among its readers in total two free tickets for Blog4Business.

To enter the competition, you only need to leave a comment under this article, in which you explain why you should win. The two winners will be 20 March 2020 And by e-mail Informed. We wish you every success!

If you don’t want to rely on your luck, you can under this link Purchase tickets.

The sweepstakes is complete and the winners have been notified. Thank you for the many participations!


The deadline for submissions is Friday, the 2o. March 2020, 9 a.m. Participation is subject to recourse to the proceedings. Each participant can participate only once. Only correctly completed comments will be included in the selection procedure. The winner will be informed by e-mail. The winning claim expires after three weeks if the winner cannot be or if the winner does not report to the winner of the competition (BASIC thinking GmbH) within three weeks of the announcement of the prize. All data of the other entrants will be deleted after the end of the competition and will not be passed on to third parties or used for other purposes.


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