Apple is soon to unveil connected glasses, often referred to at this stage by their informal name “Apple Glass”. The device appears to be the culmination of a sustained offensive by Apple in virtual reality. They would be presented at the same time as the iPhone 12.
As we know, Apple excels when it comes to turning promising competitor technologies into successful innovations that are a real hit in terms of sales. This was the case for smartphones, whose take-off was pushy before the arrival of the iPhone, or mp3 audio players before the arrival of the iPod, among other examples.
As a result, the prospect of Apple going on the offensive in connected glasses has high hopes that the firm will succeed in turning the failure of products like Google Glass into a success that can bring about profound changes in the way we communicate, understand our environment, capture sound and video, view content and perhaps even play as suggested by a rapprochement with Valve.
And all this while respecting the privacy of those you meet while wearing these glasses. Apple has already shown its investment in augmented reality with technologies like ARKit. Apple thus seems to be one of the players best placed to succeed.
📆 When will Apple Glass be unveiled?
At this point, giving a precise date seems even more uncertain due to the coronavirus crisis that slows production lines, shifts the propensity to consume later, and more generally disorganizes the well-oiled plans of major tech players.
For several months, sources such as Youtuber John Prosser have believed that Apple Glass will be launched at the same time as the iPhone 12, i.e. in September-October 2020. However, other sources believe that the project is still far from being finalized which would move the launch window somewhere between 2021 and 2023.
Apple analyst Ming Chi-Kuo estimates their release by 2022 at the earliest.
💸What price for Apple Glass?
The latest leaks a price of $499 455 euros for glasses without prescription glasses (charged extra). If this price in dollars is confirmed, the price in euros will necessarily be higher, like the iPhone SE 2020 sold 399 dollars on the American store and 489 euros in France.
🤔What is the real name of Apple connected glasses?
At this point many media, of which we are a part, have been refer to Apple’s future connected glasses as Apple Glass for some time. This layer of the Google Glass name makes it possible to identify the product more immediately in the absence of an official name. It also seems to be taken up internally by Apple employees.
However, there is no saying that these glasses will actually be called this when they are launched. The history of the Apple Watch, for example, shows that names are difficult to anticipate before release. Especially since in addition to the surprise effect, manufacturers have to deal with legal considerations (including ensuring that the name can actually become a registered trademark).
⚙️What will apple Glass be the technical record?
Youtuber John Prosser claims to have been able to test a prototype of Apple Glass. This allowed us to reveal some elements of their technical record. In particular, they are known to have a LiDAR scanner to accurately measure distances. At the moment the LiDAR sensor is located on the right corner of the mount.
We also know that these glasses will be impossible to use without iPhone. Like the Apple Watch, most of the data will be processed on the smartphone. There will also be a kind of dashboard called Starboard that you can control with gestures.
There would also be no versions with sunglasses, for technical reasons – apple’s display system would malfunction with this type of lenses. A new proprietary QR Codes system would also make it easy to enter virtual or augmented reality experiences.
Finally, the mysterious technology Apple’s devices would modulate the opacity of the lenses on demand.
🕶Why can Apple Glass succeed where Google failed?
One of the first reasons that can make all the difference is thatApple takes its time. Rumors about these glasses have been coming up regularly for several years. A time in which Apple has invested heavily in several components of its future virtual/augmented reality ecosystem.
The product itself seems, as far as we know, to be placed in the category of Mixed Reality Helmets in the HoloLens way, with the ability to switch to a mode closer to VR by clouding the lenses. The screen technology seems to have made Apple engineers think a lot.
Where Google Glass projects information onto a corner of the right glass with low resolution, Apple is expected to produce a much richer and more striking experience. Apple has also prepared content well in advance with ARKit (which is in version 3.5), and many content already available on iPad Pro, iPhone and other platforms.
This state of readiness is the main reason why many observers are looking forward to the Apple product. That’s why a year ago, we were already saying that Apple is number 3 in the smartglasses market despite the lack of product on the market.
👓What are the most anticipated features of Apple Glass?
First, Apple Glass should not fall into the same pitfalls as Google Glass. First on the sensors: we hope that any sound or video capture will be visible, so that these glasses do not become a kind of mass espionage tool with the dangers that this entails, especially for privacy.
In the United States, Google Glass holders were given the glassholes contraction of the insult “ass holes” that does not translate and Glass to designate the glasses. The other feature expected is innovative screens that deliver a truly rich AR/VR experience.
Instead of just giving a glimpse of a more accomplished future product. Because Apple will fail if it doesn’t take everyone by surprise. The firm must show proprietary technology that is inaccessible to its competitors in the immediate future, which it knows how to do. As with Face ID recognition for example, which very few competitors have managed to imitate.
It is also hoped, even if it is somewhat contradictory with the fact that the taking of video or audio must be visible from the outside, that they will have a discreet and trendy design, make them easy to wear. Finally their autonomy will have to be sufficient to use them continuously during the day.